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Durable, Reusable Sampling Packs Reduce Waste, Improve Brand Experience

New Balance Team Sports made the leap from traditional corrugated in D2C sampling and sizing returns to a durable, reusable PET fabric pack. It’s branding makes a nice impression and distinguishes it from other shippers, while being more sustainable.

Global shoe and sports apparel brand New Balance outfits some of the world’s leading athletes, from Olympic stars like nine-time U.S. National Track and Field Champion Emma Coburn, to Major League Baseball luminaries like former all-star outfielder Curtis Granderson.  Internal dividers can be used to keep shoes organized, or removed so the pack can double as a jersey or uniform shipper.Internal dividers can be used to keep shoes organized, or removed so the pack can double as a jersey or uniform shipper.

Meanwhile, any old weekend warrior in a softball league or running club at home can benefit from New Balance shoes or gear, even this PW editor. Now, Granderson and Coburn doubtlessly receive the latest, top-of-the-line gear first and directly from the source at New Balance. I, on the other hand, purchase much more pedestrian New Balance shoes from a third-party neighborhood running shoe store.

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