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The Purpose of Honesty; The Place for Negotiation

Truly effective relationships between CPGs and co-mans/co-packs call for a kind of honesty that does more than just tell the truth when we speak or write. They go deeper into a level of honesty that causes both parties to find common ground.

Robby Martin, Engineering Specialist, Bush Brothers & Company
Robby Martin, Engineering Specialist, Bush Brothers & Company

The reasons a Consumer Packaged Goods company may pursue a relationship with a contract manufacturer are many. I often hear that one of the most consistent factors in successful engagements is the relationship they maintain with their partners. So, let’s look at what makes a great relationship.

As we’ve discussed previously, great relationships have many factors. Some may be uncontrollable. However, there are many controllable factors that can have a profound effect on a successful CPG/co-man relationship. These include:

·     The provision for safety

·      The power of trust

·      The purpose of honesty

·      The place for negotiation

·      The price of “skin in the game”

·      The protection of the brand

·      The promise of confidentiality

Like we did in the last issue of Contract Packaging magazine (see article here), let’s take a look at a couple of these factors, as we continue our journey into relationship “pillars.”

The purpose of honesty

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