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Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.

Pw 44069 3 Pepsi Toy A

Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this unusual pairing of a bagged Nintendo “Dragon Quest X” monster figure with a single-serve bottle of Pepsi brand NEX Zero (bottled by Suntory, Osaka) sells for 147¥/USD $1.88. A band on the flex-packed figure, complete with tiny stand, fits over the bottle top. Consumers can collect 16 different figures in the promotion, which reportedly launched in July. 

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce