Suggesting a science-backed proposition and crisp, fruit flavors, package design for the new FIX line of anti-aging beverages from Fix Brands, Inc., Walnut Creek, CA, is a balance of “technology and taste,” says John Nunziato, creative director for Little Big Brands, which developed the look for the new product. FIX, launched nationwide in June in four zero-calorie fruit-flavor combinations, is the first beverage containing choline-stabilized orthosilicic acid (ch-OSA), a compound clinically proven to help the body generate collagen.
According to Fix Brands, clinical trials published in peer-reviewed journals—among them the Archives of Dermatological Research, the Journal of the American Academy of Dermatology, and Skin Research and Technology—indicate that ch-OSA reduces wrinkles by 30%, increases skin elasticity by 87%, and thickens and strengthens hair by 13%.
Given these science-backed claims, Little Big chose to decorate the bottle—a 16-oz, hot-fill PET container from Amcor—with a shrink-sleeve label decorated to emphasize both the product’s clinical nature and its flavor appeal. The full-body film label is reverse gravure-printed with a white background that, along with the “cleanliness of the design, helps elevate the brand to the beauty category,” says Nunziato.
