See new packaging innovations in one convenient place at PACK EXPO East
Get up to speed on the latest innovations in packaging and processing at PACK EXPO East, March 18 – 20 in Philadelphia. Don’t miss out!

Campbell puts V-8 in heat-set PET

Launched in January, Campbell Soup Co.'s new 46-oz heat-set bottle of polyethylene terephthalate for V-8 vegetable juice is said to be the only shelf-stable plastic container for a tomato-based beverage.

Pw 25067 Lauin Jan Cam 9

"We felt this was an opportunity to round out our line and give consumers another option," says a Campbell spokesperson. V-8 will remain available in the 32-oz glass and 46-oz aluminum cans as it has been for years. Grape, apple and other fruit juices and fruit juice drinks have been filled in heat-set PET bottles for some time now. Tomato and tomato-based juices, however, contain heat-resistant organisms missing in those other juices. So while processing temperatures in the range of 185° F are adequate for the apple juice crowd, tomato-based juices require temperatures in the range of 200° F. Thus, Campbell's bottle has to be sturdy enough to withstand filling temperatures considerably higher than the temperatures used for other juices. While Campbell provided photography of its innovative bottle and was free with information surrounding its marketing strategies, it was more guarded with technical information. PW sources however, say the bottle weighs 77 g andis a monolayer PET injection stretch/blow-molded by Johnson Controls (Manchester , MI). It provides a 10-month shelf life.

Discover innovations from 400+ packaging & processing suppliers.
The largest PACK EXPO East in history is March 18-20 in Philadelphia! In one convenient location, you’ll discover new technology from top suppliers, get quality problem-solving time with experts and learn the latest trends in free educational sessions.
Read More
Discover innovations from 400+ packaging & processing suppliers.
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub