Eighty percent of consumers are focusing specifically on what they eat and drink to take better care of themselves, 74% have expressed a desire to actively limit their sugar intake, and 54% stated they are willing to spend more on beverages that will contribute to improving their overall health and well-being. Carbonated soft drinks, one of the most sugar-rich beverage offerings, posted negative growth (-0.8%) for the first time ever in 2017.
According to PMMI Business Intelligence’s new report “2021 Beverage Trends Driving Change,” beverage manufacturers have been reformulating even successful offerings into new health-conscious varieties by adjusting ingredient formulations. 83% of manufacturers interviewed stated they are actively altering ingredients specifically to meet consumer health demands.
