One-up Can Seamer Boosts Sales of Crowlers

The installation of a one-up can seamer has been a big help at Bell’s Brewery in the wake of COVID-19 restrictions that put a dent in the taproom business that the Kalamazoo, Mich.-based brewery has enjoyed for some years now.

Pat ReynoldsVP Editor Emeritus

Mar 18th, 2021

Bell's Brewery of Kalamazoo, Mich., has made great use of its one-up seamer.

Bell's Brewery of Kalamazoo, Mich., has made great use of its one-up seamer.

Supplied by Oktober Can Seamers, the Model 7-G Crowler Can Seamer has been a welcome fixture in the Bell’s Eccentric Café since April of last year. Both 16- and 32-oz cans are produced on the seamer.

Elsewhere in the brewing business, paperboard can handle systems are increasingly popular. Go here to see how this Czech brewer is using such a system to appeal to the consumer’s desire for sustainability.

“Oktober Can Seamers have been an incredibly valuable investment,” says Ryan Tovey, Director of Hospitality at Bell’s. “Providing Crowlers to our customers allows us to sustain draught beer sales during COVID. We have been able to continue to brew specialty products for out taproom and bolster our to-go business when we needed it most. It has also augmented overall customer experience at the café, as our guests have been delighted to be able to take home a wider range of rare offerings. We look forward to continuing to leverage our Crowler program in the coming years.”

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