It seems Irish eyes have long been smiling—managers of Diageo plc’s Baileys Irish Cream have had an enviable franchise for the following reasons:
1. Globally, Baileys has been the most successful new spirits entry in the last 30 years.
Spirited redesign for Baileys
Why mess with success? Diageo’s popular Baileys Irish Cream receives a dramatic new consumer-driven look.
Jan 31, 2005
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