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Pennzoil's futuristic packaging

When Pennzoil® launched its Synthetic line of automotive products, marketers there were looking for a package that conveyed the advanced technology of the product.

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They turned to CMA (Houston, TX) to design a bottle that appeared high-tech and was also functional. The design firm came up with an HDPE bottle with a metallic-looking silver colorant. Added pop comes from a paper label printed offset in four colors by Seneca Printing & Label (Franklin, PA). The label also features a custom HoloPRISM® holographic pattern executed by Proma Technologies (Franklin, MA). The label was designed in conjunction with CMA and Pennzoil marketing personnel and features a holographic sphere with the yellow and black Pennzoil logo applied to silver/gray bottles. Pennzoil Synthetic experienced a 114% growth within the first quarter following the implementation of the new design.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report