French package redesign sparks increased sales...

Oct 28, 2009

A Parisian design firm recently redesigned historic French cleaning supplies from Briochin to celebrate the venerated company's 90th anniversary. The limited-edition vintage blue tin falls in the "everything old is new" category by promoting the black soap's "back to basics" clean. Three teaspoons of the product is dissolved in 5 liters of water to clean all kinds of surfaces in the home. The surprise? Sales increased 8 fold after the tin hit the shelves.

Source: www.thedieline.com/blog, www.welcometomatters.com

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