Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Campbell Soup that's not in a can?

Campbell Soup Co. knows a thing or two about cans. Not only does the Camden, NJ, food marketer fill them in huge quantities, it manufactures an awful lot of them as well.

Pw 24258 Cam Sou Cokno 3

So its recent introduction of a line of four Campbell Soups in glass jars is news indeed. The new line, launched nationally in the first week of October, consists of four 24-oz varieties retailing for about $2.39. Unlike famous Campbell's soup in cans, these soups are of the premium, ready-to-eat variety. Management says it expects incremental sales, not cannibalization of existing canned soups. Campbell isn't naming suppliers of jar, full-wrap label or steel lid. The custom jar has an embossed signature of Joseph A. Campbell, one of the company founders. It isn't clear just how filling is done. All Campbell spokesman Kevin Lowery would say is that the jars are neither hot-filled nor retorted. Is it filled aseptically, Packaging World inquired? "I'm not at liberty to say much more about it because we're the first ones with it," says Lowery.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?