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A new face for Clean & Clear skincare line

In updating the packaging for its Clean & Clear line of skincare products to contemporize the brand and harmonize its global packaging structures, Johnson & Johnson says it used its consumer-recognized logo as a springboard for the design.

Pw 4093 Clean Clear

 

“During extensive pre-design research with consumers, editors, designers, and key opinion leaders, we learned that there was a strong consumer connection with our Clean & Clear skincare logo, so we utilized that as the basis of the new bottle and tube designs,” explains J&J Global Strategic Design Office design director Timothy O’Toole.

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