This online survey drew 286 respondents from manufacturers of a wide range of products. In many respects, the demographics resemble the profile of Packaging World’s readership. For example, the largest category of participants (Chart A) were from companies that make food products, at 37.5%. Another 10% are with companies that produce beverages. The medical/pharmaceutical category was claimed by slightly more than 13%. That’s more than double the group (5.9%) from companies that manufacture cosmetics or personal care products. The two groups represented in far greater numbers than in PW’s readership were the respondents from companies that make nonfood consumer products and those from companies that make industrial products. Similarly, the company locations also are somewhat similar to the magazine’s readership (Chart B), although the Midwest is more heavily represented in survey responses.
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