Capital Machinery E-sales on Hold

Though business-to-business electronic exchanges may one day make a dent in the packaging marketplace, very little is happening now in the way of point, click and buying of capital equipment online.

That’s according to research firms ARC Advisory Group (www.arcweb.com) and The Yankee Group (www.yankeegroup.com).

“The packaging B2B market is still in its infancy,” says Dennis Daniels of ARC, which conducts e-procurement research.

There are many ambitious sites, says senior analyst Jon Derome with The Yankee Group. But in terms of actual transaction volume, there isn’t much going on.

According to Derome, part of the reason capital machinery is not being transacted online is because there are already established relationships in place. Buyers aren’t willing to shave off a couple of points of margin to go online to an auction or some kind of electronic environment that is not relationship-based, he says.

ARC’s Daniels: “Buyers of packaging machinery are inherently conservative. These companies are going to evaluate e-purchasing and adopt it slowly.”

Used machinery and parts, on the other hand, are moving online somewhat more quickly. “Value-added benefits can be easily integrated in this marketplace through a third party intermediary,” says Derome. Primarily, he says, non-negotiated, indirect materials, parts and catalog-type items are being bought online.

—E.F.

Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
Read More
Is your packaging line built for connected packaging?
Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?