“Interactivity has changed the nature of marketing,” state Bryan and Jeffrey Eisenberg. “Marketers...are now responsible for creating powerful persuasive systems that anticipate and model customer needs, personalize information and processes to meet those needs, and then measure the return on investment.”
In their forthcoming book, Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing, the two best-selling authors provide some interesting insights for consumer product marketers on leveraging the power of increasingly interconnected media channels. Packaging is certainly a potent player in the mix.
