Chase calls it IoPP’s “central communications tool, and one that individual chapters have embraced.” IoPP president June Anderson says the site is “phenomenal.”
Besides a featured item of general interest, the easy-to-use but deep site offers a clickable list of national events and news mixed in with information from individual chapters. There are also more than 20 links to subjects such as the calendar and the book store.
The site is managed by general manager Pat Farrey, the F in LF&A, who says nothing remains of the previous Web site when the new redesign debuted in April 2002; the IoPP Update electronic newsletter was launched in March 2003. Farrey says these improvements prompted a dramatic growth in membership.
The site boasts 700 active pages and is updated regularly, often daily, thanks to the efforts of communications manager Chris Barry, a packaging journalist who joined IoPP in early 2004 and who writes the bi-weekly IoPP Update.
“All of our marketing and communications drives people back to our Web site,” says Farrey. The site averages around 2ꯠ unique visitors daily, he says, which increases when the IoPP Update newsletter is published every other Monday. The e-newsletter features links back to the site.
“Members who take a close look at www.iopp.org will be amazed at what’s there,” sums Chase.
See the story that goes with this sidebar: IoPP gets down to business
