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Quirky, playful cartons dazzle for Harvey Nichols’ Valentine’s Day truffles

Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’

Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’
Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’

Harvey Nichols characterizes itself as the U.K.’s premier luxury fashion retailer, with its stores including food markets, restaurants, cafes, bars, and brasseries. For last-minute gifting, the stores carry a line of five boxes of Valentine’s Day truffles, designed by creative and strategic branding partnership Smith&+Village.

The boxes build on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village in 2018. A press release announcing the truffles packaging explains that the wit and playfulness of the core food collection follows through into the Valentine’s range, with the traditional “heart” icon replaced by phrases such as “I heart emoji u” and “hearts and kisses.” Each pack is adorned with bold graphic patterns that more closely resemble cosmetics or jewelry boxes than chocolate.

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