Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Quirky, playful cartons dazzle for Harvey Nichols’ Valentine’s Day truffles

Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’

Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’
Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’

Harvey Nichols characterizes itself as the U.K.’s premier luxury fashion retailer, with its stores including food markets, restaurants, cafes, bars, and brasseries. For last-minute gifting, the stores carry a line of five boxes of Valentine’s Day truffles, designed by creative and strategic branding partnership Smith&+Village.

The boxes build on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village in 2018. A press release announcing the truffles packaging explains that the wit and playfulness of the core food collection follows through into the Valentine’s range, with the traditional “heart” icon replaced by phrases such as “I heart emoji u” and “hearts and kisses.” Each pack is adorned with bold graphic patterns that more closely resemble cosmetics or jewelry boxes than chocolate.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce