Global brand and design consultancy bluemarlin has created strategic brand positioning and packaging for a new range of WONKA chocolate blocks, designed for family sharing in Australia and New Zealand. The Nestlé brand’s initial offering launched in August 2013 and includes four variants: Triple Chocolate Whipple, Nutty Crunchilicious, Chocolate Tales and Caramel Hat Trick.
Bluemarlin’s Sydney, Australia, studio was involved in a series of creative exploration workshops to uncover the unique areas for WONKA to develop. The goal was to capture the anticipation and excitement that people associate with the brand, and bring it alive through packaging.
Roald Dahl’s children’s book “Charlie and the Chocolate Factory” was first published in 1964 and has captured the world’s imagination ever since. In order to reignite the modern day interpretation of the slightly weird and wonderful world of WONKA chocolate, the designers were encouraged to “let their imaginations run wild.” The result is packaging that illustrates some of the top-secret and wildly spectacular magic that takes place at the world’s most famous chocolate factory. WONKA’s signature burgundy holds the range together and creates strong color blocking at shelf.
