Affordable organics delight with bright colors, playful fonts

“Inspired Organics came to us wanting shoppers to see and know how they were different from any other organic brand,” says Kacha Azema, Executive Creative Director at Skidmore. “Our brand strategy is a result of researched logistics behind what catches a shoppers’ eye and will ultimately make iO who they grab of the shelf. I can confidently say this brand and packaging will set them apart.”

In order to stand out among the crowded organic market, Skidmore crafted a brand strategy, messaging, and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment. Using this same viewpoint, Skidmore went on to develop packaging design for iO’s first wave of products, including granola, nut butters, dried fruit, pasta, and chips. Dressed in bright colors and a playful, custom font, each iO product is united throughout every aisle and store.

Skidmore’s branding capabilities lie in human-centered design, a creative approach focused on the “who” the design is targeted to through empathy. With iO, the need was an approachable brand that alleviated barriers for customers shopping for organic goods, bringing them affordable, hassle-free goods that would garner attention and exemplify a brand they could get behind.