Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.

Pw 68720 Saffola Range 2

India-based health-food brand Saffola has introduced a vibrant new 2D/3D package for its line of oat-based breakfast cereals designed by branding and design agency bluemarlin. The 26-SKU range, which includes plain oats, savory oats, and muesli, hits shelves in January 2014.

Saffola is best known for the health benefits of its premium line of edible oils. The Marico-owned brand identified the opportunity to extend this core strength by developing products for other relevant categories with the new and compelling positioning, “Taking care of your health gives you the advantage to embrace life’s possibilities.”

Bluemarlin’s Bath, England, studio was challenged with creating a design solution that leveraged Saffola’s heritage, connoting their expertise in health for a more positive and fulfilling life. Packaging needed to appeal to Indian mothers, who are looking to provide their families with a breakfast that is delicious as well as nutritious, and gives them the start they need to be at their best.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report