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Castania Aims for Global Markets with New Nut Packaging

Castania’s redesigned nut packaging plays on the brand's history and sets it apart from global competitors in anticipation of a market expansion.

Castania's redesigned nut packaging features copper coloring as a nod to the brand's copper roasting drums.
Castania's redesigned nut packaging features copper coloring as a nod to the brand's copper roasting drums.
bluemarlin

Lebanese nut brand Castania is breaking out of its regional shell with a new package design geared toward global markets.

Castania reached out to London-based brand design agency bluemarlin in November 2021, with goals to set its brand apart from mass-market competitors and reach into the U.K., European, and U.S. markets, bluemarlin says. The resulting design leans into the brand’s artisan quality and Mediterranean roots, with pressurization added to aid its global expansion.

“Castania now has a ‘wow’ packaging to reflect the ‘wow’ quality of the product,” says Peter Daniel, Castania CEO. “By premiumizing the range and with extended shelf life by virtue of a pressurized compartment, we can offer our brand internationally from retail to on-trade, on cruise ships and airlines, in hotels, bars, and restaurants.”

Material characteristic of the new nut packaging

The brand maintained the same doy-style pouch and can formats as before the redesign, pressurizing the cans for export and using them for its premium selected nut range.

Castania says its pressurized cans have been tested to keep the product fresh for over seven years.Castania says its pressurized cans have been tested to keep the product fresh for over seven years.bluemarlin“Our can packaging technology vacuums the can then injects nitrogen gas inside it to equalize the pressure, leading to zero oxygen inside the pack, thus preventing oxidation of the product,” says Daniel. “Freshness is preserved and shelf life increased. It has been tested for more than seven years, remaining fresh.”

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