Snack cake cartons get quarter-century face-lift

Interstate Bakeries Corp., Kansas City, MO, introduced new graphics for multipack boxes of Hostess-brand snack cakes. According to Hostess, the new design represents the first major packaging graphics change in 25 years.

Feb 28, 2006

New graphics appear on boxes of Hostess Cup Cakes, Twinkies, Ding Dongs, Ho Hos, Suzy Qs, and Mini Muffins products.

The 15-pt SBS box materials are supplied by International Paper and Georgia-Pacific, and converted by Malnove and Rock Tenn. Some printing is done in gravure, and some is offset lithography. The new boxes incorporate six or seven colors, depending on the product variety. Graphics are designed by S.W. Baker Associates.

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Interstate Bakeries

Malnove Packaging Solutions

S.W. Baker Associates

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