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In September, Absolut Vodka was restaged on shelf with new packaging graphics, representing the biggest design refresh since 1979.
Sustainability
New Absolut Bottle Design Pays Tribute to Brand’s Credentials
In the biggest design refresh since 1979, Absolut Vodka’s new bottle graphics emphasize the brand’s Swedish provenance and showcase the community and culture driving the brand forward.
November 16, 2021

Beverage: Page 21

Sustainable Packaging
Malibu Collaborates to Collect 5M Single-Use Bottles’ Worth of Ocean Plastic
Malibu, with Plastic Bank, commits to the collection of nearly 110 tons of ocean-bound plastic in the Philippines, while helping local collector communities.
November 10, 2021
Malibu, a popular rum brand and part of The Absolut Company, has announced a year-long collaboration with the social enterprise Plastic Bank to help stop ocean-bound plastic.
Sustainable Packaging
Spirited Sustainable Packaging
Spirits company Diageo reports on the state of its “Spirit of Progress 2030” sustainability program, and their global ventures to increase sustainable packaging for their brands.
November 4, 2021
Johnnie Walker Paper Bottle
Sustainability
RTD Coffee Package Uses 30% Chemically Recycled PP
International dairy products company Emmi transitions to packaging with 30% rPP from chemical recycling for its Caffè Latte line of RTD iced coffee drinks in the U.K., becoming the first in the category to do so.
November 1, 2021
Beginning in September 2021, Emmi began offering its Caffè Latte RTD iced-coffee line in the U.K. in packaging made with 30% chemically recycled PP.
Beverage
AB InBev Posts Strong Third-quarter Results
AB InBev’s Q3 total volumes and revenue have grown substantially due to the reopening of on-trade, consumers’ willingness to trade up for their favorite brands, and other significant factors.
October 28, 2021
Ab In Bev Logo
Sustainable Packaging
Coca-Cola Unveils 100% Plant-Based PET Bottle, Ready to Scale
Using two breakthrough technologies, The Coca-Cola Company has found two paths to a 100% bio-based bottle, one that uses sugar from corn, and another that uses forestry waste.
October 27, 2021
The Coca Cola Company has introduced its first-ever beverage bottle made from 100% plant-based plastic, excluding the cap and label, with a limited run of approximately 900 of the prototype bottles.
Beverage
Top Five Trends in Spirits and Wine in 2021/2022
GlobalData predicts new consumer trends and consumption habits in spirits and wine resulting from supply chain disruptions, climate change issues, and a shift in consumer attitudes.
October 18, 2021
Spirits producer Amass has moved into cannabis with a THC- and CBD-infused non-alcoholic beverage.
Beverage
Pneumatic Scale Angelus CB50C Counter-Pressure Integrated Canning Line
Machine helps craft beverage producers meet customer demand with isobarometric counter-pressure technology and proprietary magnetic flowmeters.
October 15, 2021
Employing six individual filling heads and a single-head seamer, the CB50C uses isobarometric counter-pressure technology coupled with proprietary magnetic flowmeters, to deliver a system capable of one-milliliter filling precision.
Plastics/resins
PET Kegs Meet High Pressure Processing
Hiperbaric teamed up with Petainer, putting its One Way PET Keg under pressure to enable the cold-pressed juice market to take advantage of keg dispensing.
October 4, 2021
The cylindrical shape of the PET kegs adapts well to the processing chamber of the Hiperbaric HPP in-pack units.
Home
Automated Application of Fiber-based Ring Carrier
The fiber-based ring carrier from E6PR has been a hit in multiple markets, and now from Tecma Aries there is machinery to apply it automatically. Three models are available, and the high-end model can 1,200 cans/min.
September 29, 2021
Screen Shot 2021 09 29 At 10 17 47 Am
Sustainability
Pelee’s Aluminum Wine Bottles Blossom
Pelee Island Winery expands its packaging options with a 250-mL aluminum bottle for its Lola series that mimics the grace and beauty of its glass bottle counterpart.
September 20, 2021
The 250-mL aluminum bottle is a stock package from Trivium that is direct printed in up to six colors and is topped with a silver screw cap. Photo Credit: Sue Rice @suericecreative
Beverage
Conference Report: Maturing Craft Brew Industry Faces Channel & Generational Shifts
Take Five Video: In a maturing market, craft brewers are dealing with change on two fronts: the drastic, immediate impacts of pandemic-related channel shocks; and the slow, imperceptible tectonic landscape shift of generational, demographic change.
September 17, 2021
Pw Title Card
Podcasts
unPACKed with Packaging World: Is Paper the New Plastic
Listen as Packaging and Processing Hall of Fame member Pat Reynolds breaks down the increased use of paper-based bottles on the latest unPACKed with Packaging World podcast.
September 16, 2021
unPacked with Packaging World podcast
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