Beverage: Page 151

Beverage

Diet Coke can communicates "The Heart Truth" raising awareness for women's heart disease

Helping consumers be socially responsible, with little or no effort on their part, is a global cultural trend.

July 16, 2010

Dairy

In the same vein...

July 15, 2010

Flexibles

Kraft reduces net waste 30%, exceeding goals

Nine Kraft Foods’ facilities in North America send zero waste to landfills, while other plants report significant savings as well.

July 14, 2010

Flexibles

30 wine label ideas, but be careful about your message!

Wine is fast losing its stodgy image. The label is becoming a more versatile marketing tool, engaging shoppers with new types of brand ‘personality.’

July 14, 2010

Flexibles

Sustainability plus cost savings-a smart balance indeed

By replacing corrugated shippers with corrugated pads plus shrink film, the firm behind the popular Smart Balance brand makes measurable gains on at least two fronts.

July 9, 2010

Containers

AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.

July 5, 2010

Beverage

WPO--a crucial participant in the global packaging community

The World Packaging Organization was founded in 1968 on the occasion of the second Japanese International Packaging Exhibition.

July 3, 2010

Sustainability

Research: Wine doesn't hold up well in plastic bottles or bag-in-box

Some wine brands have been shifting to plastic bottles and bag-in-box formats over the past several years, citing convenience and sustainability benefits.

July 3, 2010

Flexibles

Employing packaging to energize nutraceuticals

As functional foods, beverages, and nutritional supplements continue to blend into new categories, companies use packaging to help market innovative new products.

July 2, 2010

Sustainable Packaging

Global standardization around sustainable packaging

A movement toward globalization and harmonized standards around sustainability initiatives is coalescing within the international community, spurred on by standards-writing organizations across the world.

July 2, 2010

Closures

Groovy beverage bottle builds green credibility

All-natural sports drink maker LIV Organic debuts the first PET bottle using new Groovy finish technology, said to use 31% less resin than a standard 38-mm finish.

July 1, 2010

Flexibles

E-beam could be on the way

The emergence of electron-beam sterilization could transform hot-fill operations like Plum Organics into aseptic filling operations instead.

July 1, 2010