Converting equipment

The eyes have it: Snowfox Vodka bottle enhanced with cold foil

Canadian vodka brand Snowfox gets an updated label that uses cold foil to emphasize the icy blue stare of its namesake, a Canadian snow fox, along with a striking silver logo with paw print.

October 14, 2017

Spirits/liquors: Page 9

Cartons and boxes

Creative use of paper, printing result in premium whisky gift pack

A gift pack for Maker’s Mark bourbon whisky features a wood-grained insert, a paper strip stamp, and a wax seal, all created through a mix of paper stocks and printing techniques.

September 17, 2017

Sustainability

Coca-Cola labels find new life as rum bottle caps

Dutch creative agency Fitzroy goes from ‘waste to wasted’ when it collects Coca-Cola bottle labels from the beaches and melts them down to make one-of-a-kind caps for its new rum brand.

August 15, 2017

Containers

Provenance directs package design for premium gin

Award-winning gin bottle celebrates Newmarket Racecourse, the headquarters of British horseracing, with vintage racehorse illustrations, a leather collar, and other custom elements.

June 25, 2017

Containers

Pack design exemplifies LoneWolf’s rebellious approach

BrewDog’s spirits brand LoneWolf launches with a category-challenging design reflective of both the product’s purity and the brand’s deliberately defiant stance.

May 29, 2017

Cartons and boxes

Dazzling liqueur carton shelf presence

Long-established winery and spirits distributor E & J Gallo, Modesto, CA, test-launched a new liqueur, Viniq®, in limited markets in May 2014.

March 24, 2017

Cartons and boxes

Griffon Vault Vodka rocks the box

New spirits company looks inside the box to create a new experience for consumers: a premium vodka in a portable, bag-on-box format that can easily be refrigerated.

March 18, 2017

Labels

The buzz on new animated vermouth labels

Spanish winery releases three vermouth varieties with labels that use kinesiograms to create the effect of movement, including a heart-eating Pac-Man, a leaping dolphin, and a flying bee.

January 10, 2017

Containers

Portable, shelf-stable cocktails

A two compartment snap-fit package from Plastic Technologies, Inc. brings the party wherever customers are.

November 8, 2016

Beverage

Malt scotch bottle reinforces brand story

The Macallan’s Double Cask relaunches with a refined design that ties into the brand’s history.

October 26, 2016

Containers

Malt liquor branding draws on seasonal flavor, familiar brand logo

Design firm creates distinct bottle label to stand out in recognizable brand lineup.

September 7, 2016

Containers

Novel package for a ‘disruptive’ cocktail

A two-compartment package—with the bottom container snapping into the base of the larger top bottle—is being used to launch a disruptive new portable, shelf-stable cocktail line.

September 7, 2016

Containers

Texas vodka distiller uses retro bar imagery for bottle redesign

BJ Hooker unveils a new bottle design using Applied Ceramic Labeling to achieve a 3D effect for more shelf appeal.

August 26, 2016