The convenience of pre-mixed drinks is often marred by a lack of proper cocktail taste. But innovative two-part packaging for the Yumix cocktail line is keeping the integrity of portable mixed drinks intact.
As Alex Garner, founder of beverage company Yumix, explains, “I knew from my experience that if we tried to premix the juice and alcohol, the enzymes in the juice would quickly alter the taste. You would then have to add preservatives and sweetener, which would alter the flavor profile. That’s not what we wanted to do and that’s why we expended significant effort to develop the right package.”
