Containers

‘Cheeky’ gin splash packaging puts a new spin on an old favorite

Labatt launches Tail Spin, a RTD gin cooler in a can, with graphics that reflect its young, lighthearted positioning and its ‘absurdly refreshing’ fruit flavors.

December 1, 2018

Spirits/liquors: Page 8

Containers

Whisky brand connects consumers with casks via NFC

Swedish whisky brand uses smartphone-readable NFC tags to build digital provenance information in their Private Cask offering as well as promote a consumer-submitted drink-recipe competition.

November 4, 2018

Labels

Smirnoff’s one-of-a-kind label images

Specialized software was used to create stunning individualized Yarza Twins designs for Smirnoff shrink sleeve labels.

October 29, 2018

Flexibles

Beverage pouch for alcohol hits it out of the park for the Washington Nationals

As the Boston Red Sox and the Los Angeles Dodgers meet in Major League Baseball’s 2018 World Series, the Nationals championed packaging for alcohol-based beverages.

October 23, 2018

Beverage

Updated packaging touts Everclear’s versatility

Clean, modern image maintains the grain alcohol’s iconic logo while demonstrating its flexibility for crafting cocktails.

October 9, 2018

Containers

‘Cool’ redesign for sub-zero, submicron-distilled spirits

A new brand identity for Underground Spirits uses a stylized map of Canberra and a snowflake shape to reference the brand’s provenance and its ultra-cold purifying ‘cryofiltering’ process.

August 6, 2018

Labels

Limited-edition label scores a home run

Beam Suntory works with promotional product development company to create a limited-edition label for Effen Vodka that celebrates the spirits maker’s partnership with the Chicago Cubs.

June 30, 2018

Containers

Art Deco-inspired bottle for gin celebrates distiller’s ‘shining light’

To commemorate its 200th anniversary, family-owned distiller WH Palmer introduces a bottle that honors the ‘shining light’ of the family, bon viveur and gin-lover Angela Palmer.

May 12, 2018

Containers

Rye whiskey label draws on history of Hamilton

Packaging design for new rye whiskey brand Fort Hamilton is inspired by Alexander Hamilton’s Hearts of Oak militia and includes a battle scene highlighted with custom finishes and materials

February 18, 2018

Labels

Liqueur label honors brand’s Estonian heritage, quality, craftsmanship

Vana Tallinn redesigns the label for its spice-and-rum liqueur products with graphics that celebrate its Estonian heritage and enable the brand to compete internationally.

February 11, 2018

Containers

Elegant bottle helps Accolade Wines make a splash into the spirits market

Bottle stands out on the shelf with its sleek design, attractive graphics—and low weight—supporting the company’s sustainability and environmental values.

December 28, 2017

Containers

New Lime-A-Rita graphics put fun, flavor, and females first

Anheuser-Busch rebrands its RTD canned margarita beverage to appeal specifically to females and elevates the brand with pop art-inspired package graphics that focus on fruit and flavor.

December 16, 2017

Flexibles

Pouches for at-home cocktails

Bibo Barmaid of Annandale, NJ, now produces individually-sized cocktail mix pouches for the first at-home cocktail machine that produces the perfect drink in less than 20 sec.

December 8, 2017