Labels

Liqueur label honors brand’s Estonian heritage, quality, craftsmanship

Vana Tallinn redesigns the label for its spice-and-rum liqueur products with graphics that celebrate its Estonian heritage and enable the brand to compete internationally.

February 11, 2018

Spirits/liquors: Page 9

Containers

Elegant bottle helps Accolade Wines make a splash into the spirits market

Bottle stands out on the shelf with its sleek design, attractive graphics—and low weight—supporting the company’s sustainability and environmental values.

December 28, 2017

Containers

New Lime-A-Rita graphics put fun, flavor, and females first

Anheuser-Busch rebrands its RTD canned margarita beverage to appeal specifically to females and elevates the brand with pop art-inspired package graphics that focus on fruit and flavor.

December 16, 2017

Flexibles

Pouches for at-home cocktails

Bibo Barmaid of Annandale, NJ, now produces individually-sized cocktail mix pouches for the first at-home cocktail machine that produces the perfect drink in less than 20 sec.

December 8, 2017

Filling/capping, liquid & viscous

Spirits bottler revels in new-found flexibility

When it came time to relocate its manufacturing and packaging operations, this fifth-generation bottler and distributor went from ‘Can we do this?’ to ‘Piece of cake!’

December 1, 2017

Converting equipment

The eyes have it: Snowfox Vodka bottle enhanced with cold foil

Canadian vodka brand Snowfox gets an updated label that uses cold foil to emphasize the icy blue stare of its namesake, a Canadian snow fox, along with a striking silver logo with paw print.

October 14, 2017

Cartons and boxes

Creative use of paper, printing result in premium whisky gift pack

A gift pack for Maker’s Mark bourbon whisky features a wood-grained insert, a paper strip stamp, and a wax seal, all created through a mix of paper stocks and printing techniques.

September 17, 2017

Sustainability

Coca-Cola labels find new life as rum bottle caps

Dutch creative agency Fitzroy goes from ‘waste to wasted’ when it collects Coca-Cola bottle labels from the beaches and melts them down to make one-of-a-kind caps for its new rum brand.

August 15, 2017

Containers

Provenance directs package design for premium gin

Award-winning gin bottle celebrates Newmarket Racecourse, the headquarters of British horseracing, with vintage racehorse illustrations, a leather collar, and other custom elements.

June 25, 2017

Containers

Pack design exemplifies LoneWolf’s rebellious approach

BrewDog’s spirits brand LoneWolf launches with a category-challenging design reflective of both the product’s purity and the brand’s deliberately defiant stance.

May 29, 2017

Cartons and boxes

Dazzling liqueur carton shelf presence

Long-established winery and spirits distributor E & J Gallo, Modesto, CA, test-launched a new liqueur, Viniq®, in limited markets in May 2014.

March 24, 2017

Cartons and boxes

Griffon Vault Vodka rocks the box

New spirits company looks inside the box to create a new experience for consumers: a premium vodka in a portable, bag-on-box format that can easily be refrigerated.

March 18, 2017

Labels

The buzz on new animated vermouth labels

Spanish winery releases three vermouth varieties with labels that use kinesiograms to create the effect of movement, including a heart-eating Pac-Man, a leaping dolphin, and a flying bee.

January 10, 2017