Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.

Pw 44069 3 Pepsi Toy A

Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this unusual pairing of a bagged Nintendo “Dragon Quest X” monster figure with a single-serve bottle of Pepsi brand NEX Zero (bottled by Suntory, Osaka) sells for 147¥/USD $1.88. A band on the flex-packed figure, complete with tiny stand, fits over the bottle top. Consumers can collect 16 different figures in the promotion, which reportedly launched in July. 

Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
Your liquid filling supplier shortlist starts here