The Glass Packaging Institute (GPI) has revealed the seven winners of its 2016 Clear Choice Awards, recognizing the country’s top brands and manufacturers using glass to create powerful brand experiences.
Winners include:
- Beer & Cider: Goose Island Bourbon County Stout
- Wine: Maestro 50th Anniversary
- Spirits: Wild Turkey Master’s Keep
- Non-Alcoholic Beverage: Argo Tea
- Food: Sir Kensington’s Organic Mayonnaise
- Cosmetics, Fragrances & Other: Estee Lauder Advanced Night Repair
- Newcomer to Glass Packaging (including Reversions): Crazy Mountain Brewing Company
“Packaging is often the first opportunity for brands to make an impression on consumers,” says Ethan Fixell, beer, wine, and spirits journalist and one of the three judges on the independent panel. “These industries are highly competitive, with new products constantly entering the marketplace. Consumers of premium goods not only value quality—they value the story behind a well-crafted product. Clear Choice Award winners stood out for their ability to separate themselves from the competition with innovative, thought-provoking design and an impressive knack for clearly conveying the history of a unique commodity.”
Says Tom Bobak, Editor-in-Chief of American Craft Beer and another of the three judges, “The containers that are being created for today’s artisan products can be as important as the products themselves. This year’s Clear Choice Awards competition presented us with an incredible array of modern glass options, and made choosing ‘the best’ in any given category all the more difficult.”
