But some companies are teaming up to "work" the
market—joining forces to produce innovative products and packages with
their combined resources. One example, Coca-Cola joined Nestlé to
create Enviga, an energy drink which claims to help consumers burn off
calories. Still, there is room for go-getting smaller companies to
address specific concerns with targeted products.
Product and package innovation dominates functional soft drinks market
Competition among the major drinks corporations is high in the health and wellness soft drinks market, reaching $140 billion in 2006.
May 31, 2007
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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