But some companies are teaming up to "work" the
market—joining forces to produce innovative products and packages with
their combined resources. One example, Coca-Cola joined Nestlé to
create Enviga, an energy drink which claims to help consumers burn off
calories. Still, there is room for go-getting smaller companies to
address specific concerns with targeted products.
Product and package innovation dominates functional soft drinks market
Competition among the major drinks corporations is high in the health and wellness soft drinks market, reaching $140 billion in 2006.
May 31, 2007
Recommended
Machinery Basics
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
Read More
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
