The 14-mil PVC sleeves are printed UV offset in eight colors. The polypropylene end caps are injection-molded by AGI Polymatrix (www.agipolymatrix.com), another MeadWestvaco company.
“InSight gave us exactly what we needed—the ability to deliver on our promise that inside this premium outer package is a significant beauty product,” says Michelle Messina, senior brand manager at John Frieda, Stamford, CT. “When you see the glossy red, brunette, and blonde Glazes next to each other on the shelf, the look is absolutely arresting.”
