Bold illustrations on all 60 SKUs were designed by Shimokochi Reeves (Los Angeles, CA). It also recommended changing to a diamond-neck glass bottle and a striking red cap. The labels are flexo-printed in six colors.
Juiced-up labels
Thirty-year-old After The Fall fruit beverages from Smucker Quality Beverages, Chino, CA, needed a packaging redesign to convey a “hipper” attitude.
May 31, 2000
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