A 6-oz size made the switch next, followed by 16- and 22-oz sizes. “By October,” says director of packaging R&D Bob Larkin, “we hope to have all Cremora in PET.”
According to EFFI brand manager Dawn Polizzotti, polyethylene terephthalate containers are shinier, stronger and more easily recycled than polyvinyl chloride. “And with the kilo size, we added another benefit: the grip.” Suggested retail price for the 1-kg Cremora Original is $3.99, while Cremora Royale is $4.39.
