Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Costco resizes Kirkland ice cream

A repackaging of Kirkland Signature ice cream from Costco is done with consumers—and their freezers—in mind.

Pw 9884 3 Nl Pi Wcf Costco Ice Crm

The May 16, 2006 issue of Warehouse Club Focus included a visit to a Costco store where publisher Michael Clayman found two is better than one:

In the freezer category, Costco changed the packaging on its Kirkland Signature vanilla ice cream. Instead of packaging the ice cream in a one-gallon container, Costco’s new vanilla ice cream package includes two half-gallon containers and retails for $7.29. Costco continues to offer the same value on the product, but now it is just as appealing to a consumer as it was to a business member.

Previously, consumers might avoid purchasing a gallon-size container of ice cream due to its size. With the new package, consumers are more likely to purchase two half-gallon containers of ice cream as it can be more easily stored and accessed than larger gallon containers.

Packaging Insights features regularly the latest club store packaging, courtesy of HHC Publishing, Inc., publishers of Warehouse Club Focus.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce