Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Costco resizes Kirkland ice cream

A repackaging of Kirkland Signature ice cream from Costco is done with consumers—and their freezers—in mind.

Pw 9884 3 Nl Pi Wcf Costco Ice Crm

The May 16, 2006 issue of Warehouse Club Focus included a visit to a Costco store where publisher Michael Clayman found two is better than one:

In the freezer category, Costco changed the packaging on its Kirkland Signature vanilla ice cream. Instead of packaging the ice cream in a one-gallon container, Costco’s new vanilla ice cream package includes two half-gallon containers and retails for $7.29. Costco continues to offer the same value on the product, but now it is just as appealing to a consumer as it was to a business member.

Previously, consumers might avoid purchasing a gallon-size container of ice cream due to its size. With the new package, consumers are more likely to purchase two half-gallon containers of ice cream as it can be more easily stored and accessed than larger gallon containers.

Packaging Insights features regularly the latest club store packaging, courtesy of HHC Publishing, Inc., publishers of Warehouse Club Focus.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce