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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.

Pw 14268 Stoneyfield1

Previously sold in an 8-oz size, the new cup is a result of consumer demand for smaller yogurt servings. Stonyfield research shows that 73% of yogurt eaters consider yogurt a snack, or part of a meal. Smaller cup sizes also mean lower prices at the supermarket checkout, almost 10 ¢ less on average than the bigger sizes. The new sizes and graphics were designed to make the yogurts easier to spot on store shelves. The new design also allows the consumer to readily distinguish his or her favorite flavor, as well as fat content and variety. Package designs include real fruit photography and bolder, eye-catching graphics and colors.

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