Moving from its traditional square package into a ½-gal “square round,” the change represents a move to more consumer-friendly packaging. The bold blue background on the new carton stands out in the freezer case, and the prominent graphics give the package a premium, high-quality appeal. Printed offset in five colors, the packaging is a success with customers as it makes the ice cream easier to store and scoop, says Peter Klein, Baldwin’s marketing director. Baldwin Ice Cream comes in 13 flavors and is only available in grocery stores in Chicago and Boston.
