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Maltese Brewer Cisk Revamps Design with Traditional Elements Intact

Maltese brewer Cisk is targeting new markets and consumers while retaining some classic iconography in its latest redesign.

Cisk's new design incorporates modernizations of traditional elements.
Cisk's new design incorporates modernizations of traditional elements.
bluemarlin

Long-running Maltese brewer Cisk is serving up a modernized look to solidify its popularity at home and support its growth into new audiences.

With over 90 years of brewing experience in the rear-view, the Simonds Farsons Cisk-owned brand rejuvenated its image for modern and emerging consumer groups, according to a release from London brand design consultancy and redesign developer bluemarlin.

“The modernized Cisk brand identity comprises many elements, working together to create something greater,” Susan Weenink Camilleri, head of sales and marketing at Simonds Farsons Cisk, says. “The upgraded iconic assets will work beautifully in any environment – events, points of sale, communication touchpoints, still and animated campaigns.”Cisk's new package design aims to appeal to modern consumer groups.Cisk's new package design aims to appeal to modern consumer groups.bluemarlin

Cisk began collaboration with bluemarlin for this project in December 2021, building from a brand positioning strategy the two had first developed in 2019, the consultancy says. It aimed to strengthen and futureproof the brand’s relevance in Malta by appealing to both loyal drinkers and upcoming generations, as well as internationally through the tourism market and Maltese expatriates.

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