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Rethink Water packaging for kids makes multiple statements

Colorful graphics connect with kids by promoting fun and activities, and with parents, by calling attention to this healthy alternative to high-sugar, high-calorie drinks.

Rethink Water's 300-mL containers are sold in eight-count cartons, as shown here, and in corrugated cases.
Rethink Water's 300-mL containers are sold in eight-count cartons, as shown here, and in corrugated cases.

With its April 2018 introduction of new flavors, as well as newly designed packaging and branding, Rethink Brands is again making a splash in the category of flavored water for children.

The Columbia, MD, company launched Rethink Water in 2016, aiming to disrupt the bottled water category by focusing on “eliminating the 40 billion plastic bottles that end up in landfills and oceans each year.”

Today, Rethink Water’s sugar-free, organic-flavored juice alternatives are available in more than 10,000 retailers nationwide, including Walmart, Kroger, and Target, as well as e-retailers such as Amazon and Jet.

Since the company was founded, its water has been packaged in cartons from Tetra Pak. Rethink’s 300-mL BPA-free containers are made from 70% paperboard, cited by the company as a renewable wood fiber sourced from responsibly managed forests.

Meanwhile, Rethink Brands' adult water offerings are sold in 16.9-oz and 33.8-oz cartons.

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