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Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.

Fanta Funstigator
Fanta Funstigator

A recent promotion in Australia employed two levels of temperature-activated ink on specially marked bottles of Fanta™ beverages to reveal an invitation to join in an interactive campaign offering valuable prizes.

During November and December 2012, labels on Fanta Orange™ bottles were printed with thermochromic ink from Chromatic Technologies (CTI) that revealed a challenge to consumers to perform a “Funstigator” task, such as “High-five someone wearing orange,” “Pretend you’re a ninja,” or “Do the robot.” The core activity of the summer campaign was a Fanta Funstigator gaming application available on the Fanta Australia Facebook page and as a smartphone app. Through the app, users could take on Funstigator challenges, as well as send them to their friends and scan characters from packs, all while earning points and competing for a range of prizes. The Fanta “Unbottle the Fun” campaign was supported across multiple touchpoints, including specially marked Fanta bottles, and cinema, mobile, and digital media.

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