For years, Woodbury, NY-based AriZona Beverage Co. has employed striking package design and graphics to market its energy and juice drinks. This spring, the company launched AZ Energy in aluminum cans from Rexam. Decorated via lithographic printing, the cans stand 6.25 in. H. Rexam also supplies 202-sized ends, or lids. AriZona contracts out several different production plants for hot-filling the beverages.
The 16-oz energy drinks are made with natural juices from fruits and are available in regular and low-carb versions, both of which come in a can decorated with street-art style and a crown to represent AriZona’s Brooklyn roots. Beverages are said to provide a 100% daily value of Vitamins B6, B12, C and B5, and contain no preservatives, no artificial colors, and no artificial flavors. AZ Energy will begin national rollout immediately with a suggested retail price of $1.99 per can.
Jim Gunther, the company’s head of graphics and design, says, “Packaging is extremely important to AriZona. Since AriZona does not do traditional print, web, or broadcast advertising for its products, we pride ourselves on using cutting-edge packaging that not only looks great but protects the quality of the ingredients/product within. We know that packaging plays a key role in purchasing decisions for the consumer and we like to make sure that the outside of our package matches the high quality of what is within.”
