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Bottled fruit juices are on the mark

Marked glass bottle for “true fruits” wins market share, awards.

Pw 8061 Web Truefruit

A line of fruit juices called “true fruits” are not only a success with consumers, the novel, 250-mL glass-bottled, trendy smoothie drinks have received three European design awards already. The vitamin-enhanced juice drinks contain no preservatives, sugar, colorings, or added water.

Introduced in late 2006 in Germany, true fruit bottles are marked by printed lines that act as visual indicators of the percent of individual fruit portions within, making unique use of glass' clarity.

Marco Knauf, general manager of Bonn-based true fruits, says, “The glass bottle is an important part of the product. It underlines the quality of the content and stands out strongly from the packaging monotony on the store shelves.”

The bottle's unique design and distinct appeal has helped it gain a 72% market share among fruit smoothie drinks sold at German gas station convenience stores such as Esso and Shell. The products are also sold at supermarkets including REWE-Group.

Made from 100% fruit, the products are sold in four flavors. Suggested pricing ranges from 2.50 to 3.00 Euros (about $3.50 to $4.25).

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