Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

New malt beverage receives distinctive triple label

In July 2006, FEMSA Cerveza, Mexico City, Mexico, introduced “Soul Citric,” a flavored malt beverage (FMB) with citric extracts, through its “OXXO” convenience store chain. Following that successful launch, the product was rolled into large supermarket chains throughout Mexico in January 2007.

The low-alcohol/low-sugar beverage is being packaged in 355-mL clear flint glass bottles with metal twist-top crowns. The bottles and crowns are self-manufactured by FEMSA affiliates Sivesa and Famosa, respectively. The bottles are supplied to the brewery in Gaudalajara in pre-labeled form.

To enhance the appearance and market attractiveness of Soul Citric, FEMSA selected clear 2-mil biaxially oriented polypropylene labels supplied by Spear (www.spearsystem.com). Each bottle carries three pressure-sensitive labels:

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports