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MiCasa design es muy bueno (sidebar)

Packaging World asked Mariví Chong to identify one design that she felt was exemplary of Hispanic packaging. Her pick?

Pw 12370 Mi Casa3

MiCasa, a private-label brand distributed by Foodhold USA, Landover, MD, that’s sold at Stop & Shop, a supermarket chain based out of Quincy, MA, and at Giant Food LLC, Landover, MD. Both chains are part of Ahold USA.

Here is her ¿ask mariví? Web site summary:

1. Name: The logo, MiCasa, is in Spanish.

2. Language: Package is bilingual overall—variant name, net weight, nutrition facts, ingredients.

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