The paperboard carton’s graphics strike a fine balance between 1950’s diner imagery and contemporary packaging. DePersico designers also worked to create a connection and trust with consumers that would land the initial sale and keep them coming back. “We take great pride in all that we do,” says Gene Lewis, director of marketing at Mrs. Smith’s. “From the quality of our products to package design to the way they are positioned in the grocer’s freezers, our brand translates quality to our consumers.”
Companies in this article
