Technology Minute: How Utilizing Watermarks on Your Brand’s Packaging Can Stave Off Counterfeiters

Jan 27, 2022

Tune in to hear Matt Reynolds, Editor of Packaging World, as he speaks with Digimarc about protecting your brand from product counterfeiting. The company is known best for its innovative digital watermarking technology. You’ll learn how to implement a multi-layered approach to protecting your brand, including how to utilize watermarks to combat counterfeiters.

Digimarc

Are You Greenwashing?

Are You Greenwashing?

2024 PACK EXPO Innovations Reports

2024 PACK EXPO Innovations Reports

Annual Outlook Report: Workforce

Annual Outlook Report: Workforce

Machinery Basics

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How Products are Loaded and Sealed into Pre-Made Bags and Pouches

Coding And Marking Equipment Package This Video

Coding & Marking Equipment: Why It’s So Important in Packaging

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Learn About 4 Different Types of Wrapping Machines for Your Product

Labeling Equipment Package This

Learn About 10 Different Types of Labeling Machines for Your Product

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How Products are Loaded and Sealed into Pre-Made Bags and Pouches

In this episode of Package This, you’ll learn about the technology used to fill candy and snacks into pre-made stand-up plastic pouches, put meat and cheese into flat plastic bags, and fill grains and pet food into large paper sacks.

Coca-Cola’s Topo Chico Sabores Passionfruit can serves as a real-world example of a dual-function 2D barcode: embedded with GS1 Digital Link standards for retail scanning and SmartLabel access, and positioned 50 mm from the 1D UPC to avoid double scans.

Live at GS1: Coca-Cola’s Topo Chico Shows Packaging’s Frontline Role in 2D Barcode Ascendency

(from left, speaking) Prakash Christopher, Kenvue; Maryann Moschides, ScanBuy; Scott Jackson, Datalogic; Paul Wawrzyniak, Wegmans; and Steven Keddie, GS1.

Live at GS1: Wegmans On Board with 2D Barcodes; Kenvue Will be Ready

Lilián Robayo, Media Director for Latin America PMMI and Editor-in-Chief, Mundo EXPO PACK, interviews Miguel Arvélo, Head of Packaging and Sustainability at Google.

Video: Google's Open Packaging Revolution, Plastic-Free and Secret-Free

Stainless Steel Liquid Mixers for Demanding Sanitary Applications

Stainless Steel Liquid Mixers for Demanding Sanitary Applications

Pharmaceutical Innovations Report

Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.

Pharmaceutical Innovations Report

Annual Outlook Report: Workforce

Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.

Annual Outlook Report: Workforce

Products

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Advanced X-ray Inspection System

The Eagle RMI 400 with TraceServer detects 1 mm bone fragments in raw meat, poultry, and seafood, offering quick sanitation and detailed data for food safety compliance.

Thermal Inkjet Printer for Track and Trace

Modular Tray Forming & Loading Machine

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