When it comes to Marking and Coding, Prevention is Better than Cure

All too often companies focus on detecting defective product before it ships out of the door. In this video, Matt Reynolds, Editor of Packaging World, talks with Ashish Kapoor and Mark Hathaway, Markem-Imaje’s Marketing Director and Product Manager, about best in class systems that customers can implement to prevent defective product from being produced in the first place. Implementing such systems also has downstream effects on better Recall Management and easier Retailer & Regulatory Compliance.