Augmented reality engages consumers

HP Indigo showed a way to connect physical product with content that sits on the cloud to engage customer in a whole new way.

Pat Reynolds
Oct 28, 2012
Companies in this video
HP Inc.
Annual Outlook Report: Workforce
Recommended
Annual Outlook Report: Workforce
Researched List: Engineering Services Firms
Recommended
Researched List: Engineering Services Firms
Annual Outlook Report: Sustainability
Recommended
Annual Outlook Report: Sustainability
Related Stories
Pw 77178 Hp Blue Cmykc
Home
HP Inc.
Pw 217312 Thumbnail 2 4a1a6112 V1
Feeding/inserting/unscrambling
Rainbow packing made easy by dual robots
Hp 47732 Thumbnail 2 B100c2d V1
Filling/capping, liquid & viscous
High-speed in-line capper for large containers reaches 120/min
Innovative packaging solutions
Sponsor Content
Innovative packaging solutions
Machinery Basics
View More »
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Maxresdefault 668e86188ccec
Cartoning
A Look into the World of Cartoning Equipment
Maxresdefault 6672ebcaa10c1
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
View More »
Top Stories
Baled polyethylene film awaits processing. California’s EPR law is pushing investment in end markets and infrastructure to ensure that material like this finds a viable second life rather than landfill.
Flexibles
End Markets Will Decide Flexible Film Recycling in CA, Elsewhere
As California’s EPR law advances, experts say redesigning flexible packaging for recyclability, and aligning those designs with viable end markets, will define how producer CPGs meet new recycling mandates.
Dan Felton, FPA president and CEO, outlines the recovery challenges facing flexible packaging—including limited curbside access and lack of end markets—during the association’s 2025 State of the Industry presentation.
Flexibles
U.S. Flexible Packaging Keeps on Growing Through Headwinds
Paper-based containers coated with PHA provide a compostable alternative to conventional plastic linings, delivering grease and moisture resistance for foods like sushi, produce, and ready-to-eat meals.
Bio-based
Compostable Packaging Finds Its Footing
Wild’s new refillable roll-on deodorant pairs a sleek, reusable aluminum case with a compostable, bio-based refill.
Reusable/Returnable
Wild Introduces Refillable Roll-On Deodorant to U.K. Market
Innovative packaging solutions
Sponsor Content
Innovative packaging solutions
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Products
Picture1
Integrated Lane Dividing Solution
Morrison Container Handling Solutions space-saving Swing Gate Laner prioritizes efficient pack pattern creation.
Box Handling Solution
AI Sustainability Platform
More Products
In Print
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
Packaging World September 2025
September 2025
Packaging World July/Aug 2025
July/Aug 2025
SubscribeArchives
Downloads
View More »
Enticement Images 1080x1080 Pw Ai Packaging Ebook 2025
Robotics
How AI is Making Packaging Robots Smarter and More Adaptable
1136 Pw Humanoid Robots
Trends
Humanoid Robots in Packaging and Processing: 2025 Status Report
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
1133 Pw Cartoning
Cartoning
Researched List: Fast Changeover Cartoning Equipment
View More »