After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
Read Rob Wallace's write-up of Viru and learn how it informed his own high-end microbrew: Beverage Roundtable: EXTRA | How to disrupt, with beer.
If you missed the Craft beermania! episode of Beverage Roundtable... you know what to do.
