Package Design Video Shorts: Bold branding through shape and structure

Stuart Leslie, president of 4sight, Inc., looks at how package shape and structure—from a simple, cylindrical form to a bold, molded pack—can be used effectively to support a product’s brand message.

Feb 10th, 2012

Vellamo, its name pronounced “vel-emo” and originating from the goddess spirit of water in Finnish mythology, uses packaging that conjures the water’s origins while using materials—glass and wood—that come from equally natural sources.

Ice Age-Era Water Taps Mother Nature for Product, Packaging

Finnish natural mineral water Vellamo combines glass packaging with a transparent, wood-based polypropylene label to complement its brand story and sustainability goals.

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Packaging Pros Bullish on Security & Salary Despite Uncertainty

Packaging seems insulated from much of the economic fallout of COVID-19, though not everyone is fairing equally. Women, for instance, seem to be entering the industry, and soon should be matriculating into higher salaried positions left by retiring men.

Moxie uses cardstock for its MX line of live resin products.

Moxie Cannabis Makes Move from Plastic to Paper—at a Cost

Company replaces plastic and paper sleeves for its range of cannabis products with more costly FSC-certified, chlorine-free paper, as part of its vision to become the first fully-integrated, carbon-negative cannabis company.

Diageo plans to test this paper bottle for Johnny Walker Scotch Whiskey in Spring of 2021.

Paper Bottle for Diageo Spirits

For Spring of 2021, London-based Diageo plans a limited release of Johnnie Walker Scotch Whisky in what it calls “the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.”

Looking to Enter the German F&B Packaging Machinery Market?

PMMI Business Intelligence has a new report that will help readers understand how German companies choose packaging machinery for the food and beverage manufacturing industry.

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Healthcare Counterfeiters Flourish During COVID-19

Healthcare Packaging's Keren Sookne makes her unPACKed with PMMI debut with PPE shortages, the potential for a vaccine and fake COVID-19 tests dominating the mainstream news.

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Latin American CPG Challenges from COVID-19

Based on the recent survey among nearly 450 Mundo PMMI readers, this article looks at two measures companies are considering implementing: changes in packaging features and properties, and using remote diagnostics.

The refillable packs, made from recyclable bamboo pulp, are inserted into the aluminum case for use. The refills are sent in a U.K. letterbox-friendly shipper.

Wild Bamboo-Based Deodorant Refill Pack

Subscription-based e-comm company Wild unveils a new reusable packaging platform for its natural deodorant product that includes a first-of-its-kind refill pack made of bamboo pulp.

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Cannabis Branding - an Uphill Battle?

Between the fight for precious retail shelf space, and a consumer selection process that is based mostly on cost and quality, cannabis brand loyalty may be a struggle to find.

For the pilot, Unilever is offering its Omo and Quix detergents in its standard retail packaging, to which are added an RFID tag and an Algramõ-Unilever co-branding label.

Unilever Partners in ‘Refill on the Go’ Reuse Model

CPG joins Chilean company Algramõ in a pilot that employs RFID-equipped, reusable containers, IoT technology, and electric tricycles to deliver product ‘by the gram’ to consumers’ doorsteps.

Weighing just 83 g, the paper bottle is up to five times lighter than a comparable glass bottle.

Paper Bottle for Wine

With the launch of its 3Q Sangiovese red Italian wine, Italian vineyard Cantina Goccia is the first to commercialize an innovative new paper bottle.

The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow, and Focus and can be purchased from leading U.K. supermarkets.

Ingredient ‘Explosion’ Puts Muesli Taste Front and Center

A blast of fruit, nut, and oat photography splashes across the packaging for a new muesli offering from U.K. brand Lizi’s to highlight flavor and taste.

Arnaud Dumas de Rauly, co-Founder and CEO of The Blinc Group, addressed the virtual crowd at MJBizConNEXT Direct.

6 Considerations for Automating Cannabis Filling

From maintenance and certification to new data technologies, there’s a lot to think about when purchasing filling and capping equipment.

Survey shows how important sustainable packaging is to e-commerce shoppers.

E-comm Consumer Study

Annual study shows that when it comes to picking which brands they want to shop with, consumers say that sustainable packaging is a key factor.

Miller Genuine Draft’s new branding is launching across 50 global markets, featuring a redesign across both its primary bottles and cans, plus its secondary and tertiary packaging.

Miller Genuine Draft Simplifies Design, Amps up Equity

A global redesign of the primary and secondary packaging creates a premium brand image through a simplified and sharpened identity to connect with a brand-savvy demographic.

Just like in this iceberg image, hidden operating costs can sink you. Total cost of ownership enables gathering better data and understanding for better informed decisions.

It’s All About the Cost, Not the Price

Just like all change management, total cost of ownership is a journey that has transformational results when successfully implemented.

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Latin American CPGs and COVID-19

Based on the opinions of 432 CPG professionals throughout Latin America, this article traces the most relevant effects the pandemic has had on consumers and market dynamics.

The Sparkling English Rose design pays homage to traditional category cues from the world of champagne, which include a long, curved bottle and a muselet, or metal caged cork, making the opening of the bottle 'elegantly ceremonious.'

Kombucha Calls on Champagne Bottle for Sophistication

Kombucha maker L.A Brewery launches a new variety that is ‘reminiscent of a wildflower champagne’ in taste and in its packaging aesthetic.

K-1 President Mike Tsai in front of the Landa S10 Nanographic Printing&circledR; Press

Nanographic Press Arrives in California

It appears that Landa Digital Printing is making good on its promise that this will be a year for multiple installations of its innovative S10 Nanographic press.

The six-bottle series for the U.S. uses photographs that range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle.

Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

Six limited-edition label designs for the U.S. and six for Canada convey the spirit of resilience that has emerged during the coronavirus crisis.

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Reduced Material E-comm Play for N.A.E., Henkel's Organic Beauty Brand

Henkel’s organic-certified beauty brand N.A.E. (Naturale Antica Erboristeria) is piloting an Amazon-backed e-commerce project that features reduced packaging material and optimized supply chain methods.

RIO DE JANEIRO, BRAZIL - JULY 03: Health Surveillance Inspectors with the support of the Municipal Guard inspect bars and restaurants amidst the coronavirus (COVID-19) pandemic on July 3, 2020 in Rio de Janeiro, Brazil. The agents stepped up their operations after reports of agglomeration and non-compliance with security rules during the easing and reopening of commerce in the city of Rio de Janeiro.(Photo by Andre Coelho/Getty Images)

Latin American CPG COVID-19 Response

Responses to the survey conducted by Mundo PMMI reaching 432 entrepreneurs and professionals from various CPGs in Latin America reveal uncertain and contrasting views of the COVID-19 pandemic.

We currently have five bills before Congress related in one way or another to packaging and its end-of-life management.

Five U.S. Packaging Bills Under Consideration

While each one of the five proposed bills taps into elements valuable to advancing a circular economy for packaging, none provides a complete strategy across the entire recycling system.

New refrigerated offerings from nutpods.

Refrigerated Oat Creamer from nutpods

Coffee creamer company nutpods, based in Bellevue, WA, has recently introduced a new refrigerated product line: zero sugar oat creamer.

Direct digital print on glass includes tactile elements.

Bacardi Personalizes Bottles with Direct Digital Print

BACARDÍ rum, the number one rum in Europe, has launched a limited-editionglass bottle that uses direct digital printing to bring an Augmented Reality experience to consumers.

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Tampons in an Ice Cream Pint Make a Whimsical Statement

Feminine care company Rael launches a unique recyclable carton in stores and online.

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Lawn & Garden Brand Practices what it Preaches with Bio-based Pouch

Espoma Organic showcases its continued commitment to the environment with more sustainable flexible packaging alternatives.

Conventionally antithetical to one another, sustainability and profit are starting to become a necessary pairing in the business world.

Drive Profit Through Sustainability

Learn what attributes consumers value in sustainable packaging and their willingness to pay for those attributes to develop a strategy that results in profits.

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Packaging Robotics Playbook

This new playbook from Packaging World showcases the trends, case studies, and how-to tips to help you make the best possible robot purchasing and application decisions for your operation.

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Recycling Takes Another Hit During Pandemic, Part II

The Coronavirus pandemic is creating a growing waste crisis even as we see images of the earth’s environment clearing from less pollution. A few months into the crisis, and the numbers are staggering.

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Virtual FAT Guidelines from OpX

The OpX Leadership Network releases best practices and leadership guidelines for executing virtual factory acceptance tests (vFATs), to address the changing operational landscape brought on by COVID-19.

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OMAC To Develop Remote Interface Guidelines

OMAC, The Organization for Machine Automation and Control, has formed a Workgroup to be comprised of end users and service providers to create a comprehensive best-practices handbook for remote monitoring services.